So, you’ve done your research and your sales group has qualified sales opportunities. You’re sitting on a wealth of data, but now what? How do you translate that information into best practices, informed decisions and closing sales?
Target List Development
Optimizing your targeted list is critical to the outcome of every project. Whether you are using your in-house customer list, a researched list, or a purchased list, DDR Communications will offer our expertise every step of the way. Communicating with key decision makers maximizes efficiency and shortens the sales cycle.
Target List Profiling
DDR Communications goes through your target list to weed out unqualified leads, according to your Target Persona that we create at the outset. This perfected approach yields consistent results that look like this:
15-20% of your list will have near term sales development opportunities
25-30% are your target audience with future well-defined purchase intentions
30-35% require further education and a consistent nurturing
10% should be removed from further contact lists
Nurturing the Relationship
Accelerating profitable revenue growth requires building a strong pipeline of potential new customers. Once a target is identified as a potential future buyer through the lead qualification process, it now becomes critical to educate, inform and keep in contact to build a business relationship. People buy from people they are familiar with who have taken the time to understand their business, their needs and their goals.
Customer Relationship Management (CRM)
How are you managing your customer relationship database?
Is your sales team keeping their own contact information isolated?
Have you lost valuable market share when key staff members leave?
Do you have a centralized, accessible CRM database?
Customer relationship data is too mission-critical to reside on one person’s device, or to not be organized for maximum efficiency. DDR Communications can interface with and populate this valuable information directly onto your proprietary CRM system.
Whether you’re using GoldMine, Salesforce, ACT, Excel, or any other platform for your data management, we will sort through your incoming CRM data, organize it for efficiency, and load it into your shared system.
We work with most clients to facilitate the set-up, advancement and ongoing administration and customer nurturing of company-wide CRM solutions